Book Marketing – Book Trailers!!! One of the hottest trends to help with book marketing these days are book trailers. Book trailers are a great tool for authors to use to generate book buzz, so I decided I would do some research and see if I could develop one for The Gemstone Chronicles Book One: The Carnelian. Before I show it, I wanted to go through the process that I used. Maybe it will help one of you readers with your own trailer!
I started my trailer by developing slides in PowerPoint. You don’t have to do it that way. There are services that will create a trailer for you. Or, you can do it yourself. Step by step, it works something like this:
- Decide what you want to say about your book – write a script if you need to
- Find some images that fit what you want to say in your script
- Find music that fits the images and your book
- Make sure you give attribution for the images and music. Sometimes you have to pay for a license to use the images and the music, so do your research! I used www.incompetech.com for the music.
- Edit it all together and there you have it – a book trailer
I know this is a greatly simplified set of directions, but if you follow steps like this, you can make a trailer. You can Google it to find many helpful hints, examples, and step by step instructions. Once you’ve made the trailer draft, I recommend running it by friends, family, and other authors, and be prepared for some criticism (constructive, I hope). I ran my rough draft by a whole group of people (that fit the recommendations listed above) and got a ton of feedback. As a result, I reduced the length, changed the font, and made a few other changes. It made the end result much better, I think!
Making the trailer wasn’t all that difficult. It can be a slide show or it can be converted into a .mp4 or .wmv (or other formats, depending on what devices you want to be able to view it). I chose to convert mine to .mp4 so that it could be viewed on most devices. The conversion from PowerPoint slides to the .mp4 was easy, too! Just save the file as .mp4 and PowerPoint converts it. Works the same way to save the file as a .wmv, so easy as can be!
Now that the trailer is made, what do you do with it? I will post mine on my website, include it on MyBookTable, put it on my Facebook fan page, and I might even start my own YouTube channel. I will be at the Augusta Literary Festival March 7 and I can run it at my table during the day. As a part of my overall marketing plan, I intend to use it extensively to generate interest in the book and I will be working on trailers for the other books of the series!
Finally, here is the trailer! Take a look and let me know what you think!!
Have you done a book trailer or had one created for your books? I would love to see them, so post a link in the comments. Who knows, I might end up buying books based on the trailers!